Manager, E-Commerce and Digital Marketing

Job description

Summary

Create and execute the online marketing and sales strategy for owned DTC and B2B channels. This role will manage and continually improve the existing business and optimize to drive future growth. The Manager of eCommerce will develop and manage the P&L, budgets, reporting performance against web analytics and operating metrics (KPIs) such as traffic growth, conversion, average order size, sales, new buyers, repeat buyers, opt-in, and effectiveness of merchandising and promotional campaigns.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Accountable for all e-commerce functional areas Site Merchandising and Content, User Experience, Acquisition and Retention Marketing, Customer Service and Operations. Accountable for e-commerce revenue, margin, and expense.
• Manages, reports and communicates performance against KPIs weekly, monthly and annual forecast.
• Assesses performance through timely qualitative and quantitative analysis.
• Analyzes and translates data, identifies opportunities, makes recommendations and implements plans for improvement.
• Site Merchandising, User Experience and Operations.
• Ensures site product assortment and content is rich, engaging, complete, accurate and fully optimized for both consumers and search engines.
• Collaborates with Brand, Marketing and Product Development teams to develop and execute merchandising assortment, product content, pricing and promotional calendar.
• Collaborates with Corporate Planning and Operations teams to ensure proper e-commerce inventory planning.
• Collaborates with Corporate Technology team to continuously evolve site experience by launching new features and functionality driven by customer needs and expectations.
• Acquisition and retention of marketing and social media.
• Develops, manages and communicates cross channel marketing and promotional plans.
• Oversees all DTC digital marketing efforts, maintains relationships with multiple agencies driving strategies and accountability for customer acquisition, retention, LTV, social engagement, website traffic, revenue and ROAS.
• Collaborates with Brand Teams and agencies on Social Media programs and content to increase engagement and brand awareness.
• Collaborates and leverages corporate cross functional teams to deliver on DTC E-commerce strategy and plan.
• Hires and provides hands on leadership and mentoring to grow e-commerce team.

Supervisory Responsibilities

Leads a team of E-Commerce Specialists.

QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION And/or EXPERIENCE

• Four year degree in a relevant field or combination of education and experience.
• 4+ years demonstrated success in a hands-on e-commerce role, preferably in consumer-packaged good and/or fashion.
• Experience managing e-commerce agencies.
• Strong command of Microsoft Office Suite, Google Analytics, and PIM/DAM.

KNOWLEDGE, SKILL AND ABILITY

• Exceptional project management and problem solving skills, including the ability to think creatively and prioritize multiple assignments in a dynamic environment.
• Strong quantitative and analytical skills.
• Must be able to work in a fast paced environment and meet/exceed company goals.
• Ability to develop strategic objectives and drive tactical plans to achieve objectives.
• Demonstrated excellent interpersonal and communication skills, both written and verbal.
• Ability to work with all levels of the organization.
• Must be able to work unsupervised and thrive in a stressful environment.

Physical Demands/Work Environment

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Minimal physical demands, such as occasional bending, stooping and walking. Requires frequent computer work. Consistent daily attendance required; occasional off-shift support required.

WORK ENVIRONMENT

The work environmental characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Generally, will work in conditioned, smoke-free office environment.

Occasional: activity exists less than 1/3 of the time.

Frequent: activity exists 1/3 and 2/3 of the time.

AA/EOE/Minorities/Females/Veterans/Disabled. All qualified applicants will receive consideration for employment without race, color, gender (including pregnancy), gender identity, sexual orientation, national origin, religion, age, disability, veteran status, genetic information or other protected characteristics.

SDL2017

Seniority Level

Mid-Senior level

Industry

• Marketing and Advertising
 
• Consumer Goods
 
• Retail

Employment Type

Full-time

Job Functions