Email Marketing Manager

Job description

Drive execution of email campaigns to lift acquisition, engagement and retention metrics

Participate in QA of emails to ensure accurate and error-free execution of links, segmentation, and content

Monitor email open rates, copy, list sizes, segments, engagement, lifecycle stages, etc.

Personalize automated drips based upon behaviors including open rate, previous page views, and communication preferences

Troubleshoot technical issues as they arise

Assist in the development of campaigns for product launches, event promotion, nurturing flows, customer marketing initiatives

Pull and analyze data and report on email results on a regular basis

Work alongside email developer to create and optimize email templates

Maintain database hygiene

Partner with Lead Gen team on list import and lead management needs

Continually evaluate, A/B test and optimize brand communications

Daily monitor the health of ISPs and domains

Qualifications

• 3+ years of email marketing experience
• Comprehensive understanding of B2B email best practices and email marketing concepts
• Ability to manage and prioritize multiple projects and work around tight deadlines
• Proven success building lead nurturing programs, triggered emails, and marketing automation efforts
• Knowledge of deliverability, CAN-SPAM regulations and email KPIs
• Exhibits attention to detail and strong organizational skills
• Experience with HTML and CSS
• Self-starter who can execute email program strategy with minimal supervision
• Experience using Marketo, Emma and Salesforce is a plus

SDL2017