January 16, 2018

Sales Marketing Manager at Roku Inc. in New York City, NY, US

The Role And Responsibilities

The Sales Marketing Manager will help build the Roku advertising organization’s brand among marketers and agencies, ensuring that the brand is communicated consistently and effectively across all client-facing touch points. Reporting to the head of Ad Sales Marketing, the Sales Marketing Manager will be charged with developing strategies that demonstrate Roku’s leadership in video advertising to prospective & existing clients while mapping to business objectives.
As a marketing leader, you will be responsible for influencing customer conversations through strategic storytelling and actionable insights for positive growth and relationship outcomes. You will partner with cross-functional teams to lead the development of insights driven, persuasive marketing solutions Roku’s advertising products and platforms.
  • Lead the sales marketing efforts by developing the Roku narrative in a digestible saleable format across all client-facing touchpoints; including general presentations, RFPs, one sheets, custom meeting decks, case studies, product and research specific tools.
  • Maintain proactive ad sales collateral/media kit in collaboration with designer(s) and sales, product, & other stakeholders.
  • Identify seller/client needs as they relate to sales materials and streamline regular updates to ensure collateral is accurate, up-to-date, and as compelling as possible.
  • Oversee the creation of integrated proposals in response to RFP requests leveraging Roku’s solution suite.
  • Leverage market expertise and research to identify opportunities to proactively drive conversation with advertisers through big idea thinking and first to market concepts.
  • Turn Roku audience data into insights to support marketing stories and solution recommendations.
  • Partner with product and other salable ad opportunity launches by developing the positioning & go-to market strategy.
  • Work with Head of Ad Sales Marketing to build a team and scale sales marketing efforts.
Experience/Qualifications

  • 6-10 years of relevant experience in ad tech, media, marketing, or a communications-related field.
  • Superior storytelling talent with ability and passion for communicating with text, illustration, and video.
  • Eye for design and experience in Photoshop, Illustrator, InDesign.
  • Exceptional experience in building sales presentations from script to slide design in PowerPoint, Keynote, etc.
  • Comfortable with numbers and highly technical concepts; demonstrable skill for translating data, statistics, and “inside baseball” into intriguing yet easily digestible content.
  • Collaborative nature & track record of being an invaluable resource to sales teams.
  • “No job is too big or too small” mentality -- you’re a long-term thinker & a short-term doer.
  • Experience in successfully building and managing teams.


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