Job description
We are seeking a
SEO / PPC Expert to join our team!
MJ Kretsinger (www.mjkretsinger.com) is a fast growing Minneapolis based premium digital agency. This is a full time onsite position. If you are a high integrity individual with solid character that is interested in joining a rapidly growing digital agency that delivers high quality work for high profile clients, then this position is for you.
As a SEO / PPC Expert, you will be responsible for improving our client's organic & paid search results. You will also create and launch SEO campaigns, identify areas of improvement, run PPC campaigns, attempt to improve our client website's site rankings in major search engines, and assist the Account Director with daily account and project management.
Required Character
- Honest and trustworthy
- Cares about others
- A team player
- Hard working
- Committed to quality
Roles & Responsibilities
- Develop and implement effective SEO Strategies for various websites (Organic & Paid)
- Perform keyword research and analysis from Google AdWords tool and other commonly used keyword tools
- Implement optimized titles, Meta tags, internal linking & content optimization for all website pages.
- Undertake Off-Page activities that include submissions on directories, social bookmarks, forums and reviews.
- Work with the development team to improve site structure, optimize page layout, indexing and rankings.
- Prepare detailed SEO reports.
- Monitor, on an on-going basis, SEO results and manage content to ensure continued high rankings
- The candidate must have a deep understanding of PPC (Pay-Per Click)
- Proficiency in handling Google AdWords, Facebook and Bing Paid Search Marketing.
- Identify the least expensive but most powerful and profitable keywords for Websites.
- Responsible for campaign managements and deliveries.
- Proactively make strategic PPC campaign recommendations
- Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns
- Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates
- Optimize landing pages for search engine quality score
- Email marketing campaigns
- Regularly evaluating and reporting on website & promotional activity
Key Skills & Requirements
- Minimum of 5 years of search engine optimization and pay-per click experience
- Must have knowledge of Google AdWords, Facebook and Bing Ads
- Experience managing SEO for various websites
- Ability to perform research, analyze websites, document changes, and make decisions regarding optimization approach
- Ability to compile and analyze search data and metrics and make decisions regarding campaign direction
- Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities
- Strong relationship, oral and written English communication skills
- Excellent analytical and strategy skills
- Ability to work independently and within a team environment
- Strong independent decision-making, organizational, planning and problem-solving skills
- Google Analytics and AdWords certification
- Basic Understanding of CMS (WordPress, Magento)
- Good knowledge of excel
MJ Kretsinger is a premium digital agency based in Minneapolis, MN. We specialize in responsive website strategy, design and development with full-service capabilities in creative, media, engineering, and production. We help companies discover their true identity and tell their brand story in engaging and compelling ways that generate real results. We are committed to delivering the highest quality of work possible for our clients everyday.
The agency was founded in 2012 by Mike Kretsinger. Mike is a pioneer in the Internet industry with over 17 years of digital agency experience and 30 years of traditional advertising experience. As the founder of two successful agencies including Atomic Playpen, Mikes agencies have provided strategic planning and web based solutions to prestigious brands including Target Corporation, Allianz, Best Buy, Lifetouch, Cargill, 3M, The Minnesota Vikings, American Express, National Pork Board, Polaris Industries and General Mills - winning over 50 industry awards from organizations including Advertising Age, The Webby Awards, AIGA and The Show.
